2020 年迪拜世界博覽會 ( Expo 2020 Dubai ) 日前推出以 ‘Be There for the World’s Greatest Show’ 為題的宣傳片，邀請到美國著名饒舌歌手 will.i.am 配音。在 will.i.am 充滿力量與節(jié)奏感的聲音伴奏中，該片通過視頻拍攝、紀(jì)錄片回放和動畫創(chuàng)意等多種技術(shù)手法回顧了人類文明的推進(jìn)歷史，呈現(xiàn)包括駕駛自行車、搭建金字塔、繪畫蒙拉麗莎和發(fā)明紙張等經(jīng)典成就時刻。
2020迪拜世博會宣傳片（英文版）
Be There for the World's Greatest Show
通過該宣傳片，2020 迪拜世博會希望告訴公眾：那些你未曾親見的偉大歷史時刻，都將在這場時代繽紛盛會中集中呈現(xiàn)。
視頻文案
You weren’t there
when human conquered fire
when they wore animal skin attire
or invented the bicycle tire.
You weren’t there
when they created algebra
built the pyramids in Giza
or painted the Mona Lisa.
You weren’t there
when they first made paper
or built the amphitheatre
when they calculated gravity
or made flying reality.
You won’t there
when they composed the classics
or discovered antibiotics
made the mechanical clock
or taught the world to rock.
But you could be there.
And with your own eyes witness
new acts of human genius.
Be there to see the alliance
of art, music, fashion and science.
See a futuristic festival
filled with ideas new and radical
performances magical
in a six month long spectacle.
This, you can’t afford to miss.
It’s the best of humankind
in the greatest show
of our time.
該宣傳片文案被 14 種不同語種口播，為全球受眾提供更為便捷、直接的解讀方式。以下是該片的中文版本，題為《盡在時代繽紛盛會》，由中國嘻哈饒舌歌手 CEE 配音。
2020迪拜世博會宣傳片（中文版）
《盡在時代繽紛盛會》
視頻文案
那一刻你無法親見
當(dāng)人類學(xué)會用火驅(qū)散黑暗
嘗試穿上獸皮御寒
發(fā)明自行車替代行走那一刻你無法親見
當(dāng)人類創(chuàng)立代數(shù)去解釋萬物
吉薩的金字塔拔地而起
蒙娜麗莎的微笑初現(xiàn)人間那一刻你無法親見
當(dāng)人類發(fā)明紙張
建成第一座圓形競技場
牛頓計算出地心引力
飛行的夢想成為現(xiàn)實當(dāng)人類譜寫出傳世經(jīng)典
抗生素被發(fā)現(xiàn)的瞬間
首座機械鐘準(zhǔn)確計時
搖滾樂開始傳遍世界但此刻，在這里
你可以親眼目睹
人類智慧的創(chuàng)舉
親身感受
藝術(shù)、音樂、時尚和科技的融合在這個極具未來感的盛會
無數(shù)新穎不凡的創(chuàng)意
匯成了持續(xù)六個月的漫長奇觀這，是你絕對不能錯過
汲取人類智慧精華的
時代巔峰之秀
自7年前迪拜籌備競選世博會舉辦資格以來，組委會在其官方網(wǎng)站及各大社交平臺陸續(xù)發(fā)布宣傳素材，向公眾不斷透露籌備進(jìn)展的同時，通過創(chuàng)意手法匯聚全球關(guān)注目光。著名球星梅西也曾受邀為迪拜世博會出演宣傳片《傳遞小球，玩轉(zhuǎn)大球》。
更早時，在 2018 年迪拜世博會倒計時2周年之際，組委會還曾發(fā)布過一支題為 ‘2 Years to Go:The World is On Its Way’ 的宣傳片：一面阿拉伯聯(lián)合酋長國國旗從老婦人手中開啟了傳遞之旅，在高空跳傘、急速卡丁車、急速摩托、城市跑酷等極限運動的攜帶下它來到世博會搭建現(xiàn)場，最終與各國國旗一同升向迪拜高空。
2 Years to Go:The World is On Its Way
Spot: "Be There for the World's Greatest Show"
Client: Expo 2020 Dubai
Creative Agency: Memac Ogilvy Dubai
CCO: Juggi Ramakrishnan
Creative Director: Youssef Gadallah / Juggi Ramakrishnan
Copywriter: Ravi Eshwar / Juggi Ramakrishnan
Arabic Copywriter: Maya ElKai / Youssef Gadallah
Art Director: Youssef Gadallah / Andre Souza
Account Team: Tarek Shawki / Hadi Ballout / Nicolas Sabanegh
Agency Producer: Andreea Mititiuc / Anju Purushot
Strategists: Dominic Sullivan
Production Company: Joy Films Dubai
Executive Producer: Ali Azarmi
Senior Producer: Nima Safari
Director: James F. Coton
DOP: Joe Cook
Production Designer: Arnaud Roth
Production Manager: Nasim Hemati, AJ Abi-Chahine
Project Manager: Sandeela Ashraf
Editor: Mimma Petrovic, Anju Backer
Colourist: Ondrej Stibingr
VFX Supervisor: Miroslav Gal
Post-production: UPP & JJ Agency
Servicing Company: Starlite Prague.
Art Directors: Andronico Del Rosario, Martina Terakopowa
Wardrobe: Petra Ptackova
Make Up: Ilaria Zamprioli & Merve Cangokce
Soundtrack Composer: Carlos Estella
Voice-Over Artists:
English: will.i.am
Arabic: Hussain Al Jasmi
Chinese: CEE
Russian: Ligalize
German: Das Bo
French: Mister C
Spanish: Porta
Audio Post-production: Mango Jam Dubai
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